The Perfect Bait
In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first...
#SmallBiz #Marketing
Successful advice for Small Business Marketing success by Howard Wolpoff
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Howard Wolpoff
- Dec 17, 2019
- 2 min
Untangle the Red Tape
In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the...
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Howard Wolpoff
- Dec 10, 2019
- 2 min
Be One with the Fish
In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re...
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Howard Wolpoff
- Dec 10, 2019
- 2 min
Be One with the Fish
In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re...
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Howard Wolpoff
- Dec 3, 2019
- 2 min
Are You On The Right Path?
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll...
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Howard Wolpoff
- Dec 2, 2019
- 4 min
Put Them in a Trance
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down,...
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Howard Wolpoff
- Nov 26, 2019
- 2 min
Are You In The 1%
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your...
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Howard Wolpoff
- Nov 19, 2019
- 2 min
Deliver + 1
In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about...
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Howard Wolpoff
- Nov 18, 2019
- 2 min
Another Secret Revealed
In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is. Today...
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Howard Wolpoff
- Nov 5, 2019
- 2 min
Shhh... I Have a Secret
Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and...
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Howard Wolpoff
- Oct 29, 2019
- 4 min
Add Some Compost
In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here...
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Howard Wolpoff
- Oct 22, 2019
- 2 min
The Corporate Puzzle
The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy...
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Howard Wolpoff
- Oct 15, 2019
- 2 min
Mortar Makes it Happen
Today I'd like to talk about the three keys to business development and how you can put the right bricks in place to build a solid...
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Howard Wolpoff
- Oct 8, 2019
- 2 min
You Turn Me Right Round Baby, Right Round
The biggest area of turn-key businesses is franchises. There is franchise for ever industry in the world and they are fairly easy to...
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Howard Wolpoff
- Oct 1, 2019
- 2 min
Expand the Life of Your Business
Today I'm going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of...
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Howard Wolpoff
- Sep 24, 2019
- 2 min
Gather the Troops
Today I'd like to chat about the different types of support staff you need and what makes them so important. There are essentially three...
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Howard Wolpoff
- Sep 17, 2019
- 1 min
Are You Aiding and Abetting E-Myths?
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First,...
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Howard Wolpoff
- Sep 10, 2019
- 4 min
Put Them in a Trance
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down,...
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Howard Wolpoff
- Aug 27, 2019
- 2 min
PR Equals Free Publicity
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key...
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Howard Wolpoff
- Aug 20, 2019
- 2 min
How Well Do You Know Your Vendors?
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase...
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