Media

What is the Difference Between Marketing and Advertising?

You hear these words all the time, marketing and advertising. Both play an important role in business, in moving products and making...

Placed on top of the page is a coupon sticker, which is a popular advertising option with this paper. This morning's ad was promoting...

Inside Radio shared this information on the strength of radio this morning. As marketers rush to go digital, a new survey commissioned...

You've succeeded. You have broken out of the rat race and launched your own business. Got the store front, found a good location,...

Sports Marketing is a form of marketing in which brands use sports entities to connect with both a broad and/or targeted group of...

It's amazing how the marketing world looks at men. Are they viewed as the bread winners? The family decision makers? People of influence?...