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Successful advice for Small Business Marketing success by Howard Wolpoff
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    Deliver + 1
    Howard Wolpoff
    • Nov 19, 2019
    • 2 min

    Deliver + 1

    In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I've decided to split up this post so the next one will cover the 1% Rule. Consistency is the key to any great customer service experience. If you want to take your satisfied customers to Raving Fan status, you have to go above and beyond the av
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    Another Secret Revealed
    Howard Wolpoff
    • Nov 18, 2019
    • 2 min

    Another Secret Revealed

    In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is. Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working class
    3 views0 comments
    PR Equals Free Publicity
    Howard Wolpoff
    • Aug 27, 2019
    • 2 min

    PR Equals Free Publicity

    There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, mag
    2 views0 comments
    How Well Do You Know Your Vendors?
    Howard Wolpoff
    • Aug 20, 2019
    • 2 min

    How Well Do You Know Your Vendors?

    It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Look for great ways to offer your vendors rewards for helping grow
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    Telemarketing is NOT the Anti-Christ
    Howard Wolpoff
    • Aug 13, 2019
    • 2 min

    Telemarketing is NOT the Anti-Christ

    Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high m
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    Turn Prospects into Customers Overnight!
    Howard Wolpoff
    • Aug 6, 2019
    • 2 min

    Turn Prospects into Customers Overnight!

    Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: Inviting Informative Enjoyable The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quali
    0 views0 comments
    Make it Pop!
    Howard Wolpoff
    • Jul 30, 2019
    • 2 min

    Make it Pop!

    There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features. Let’s take a minute to talk about each of these component
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    Direct Response or Bust!
    Howard Wolpoff
    • Jul 23, 2019
    • 2 min

    Direct Response or Bust!

    Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well
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    What Is Profit Master Business Solutions
    Howard Wolpoff
    • Jul 17, 2019
    • 3 min

    What Is Profit Master Business Solutions

    Profit Master Business Solutions is the next step after almost 25 years of working with small medium and large sized businesses. It is the opportunity for me to directly affect the future of businesses in the Jacksonville area and beyond and help them develop new customers and grow to the levels that they always had hoped for - and even beyond. I’ve been working in the marketing and advertising industry for most of my career. I began as a volunteer with both the NBA and NHL.
    4 views0 comments
    BUZZ TV - 5 Minutes With Dr. Pamela Wiggins of Wiggins Management and Consulting, LLC
    Howard Wolpoff
    • May 30, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Dr. Pamela Wiggins of Wiggins Management and Consulting, LLC

    Today Howard sits down with Dr.Pamela Wiggins of Wiggins Management and Consulting, LLC. Established in 2014, Wiggins Management & Consulting, LLC is a Woman Owned Small Business specializing in customized Staff Training & Development Solutions, Business Consulting, Leadership & Management Coaching, Family Mediation, and Arbitration to help businesses, educational institutions, churches, and communities improve organizational performance, and strengthen organizational leaders
    2 views0 comments
    BUZZ TV- Five Minutes With Bradley Whitchurch from Seal Shield
    Howard Wolpoff
    • May 29, 2019
    • 1 min

    BUZZ TV- Five Minutes With Bradley Whitchurch from Seal Shield

    Today Howard interviews Bradley Whitchurch from Seal Shield. Seal Shield is a Healthcare technology company and a leading developer of infection prevention technology for hospitals. Seal Shield’s infection control computer keyboards and mice are antimicrobial, waterproof, dishwasher safe, and are a standard in most US hospitals. #SealShield #Healthcaretechnology #BradleyWhitchurch #HowardWolpoff #jacksonville #ContentMarketing #BuzzTV
    1 view0 comments
    Buzz TV - 5 Minutes With Mike Sandifer of Global Building Wraps
    Howard Wolpoff
    • May 23, 2019
    • 1 min

    Buzz TV - 5 Minutes With Mike Sandifer of Global Building Wraps

    Today on "5 Minutes With," Howard interviews Mike Sandifer of Global Building Wraps. Global Building Graphic Wraps works diligently to become the world's largest marketing, promotion and advertisement company that specializes in Building Wraps/Wallscapes. What makes your company unique?: We design, print and install Building Wraps.Building Wraps/Wallscapes are extravagant ads that are attached directly to exterior building surfaces. #MikeSandifer #GlobalBuildingWraps #Jackso
    1 view0 comments
    BUZZ TV - 5 Minutes With Tricia & Aaron Novak from Stretchlab
    Howard Wolpoff
    • May 15, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Tricia & Aaron Novak from Stretchlab

    Today on "5 Minutes With," Howard interviews Tricia and Aaron Novak from Stretchlab. Having someone with years of experience read your body, assess your needs and make sure that you have been thoroughly, expertly stretched is an experience like no other. To push you further than you can push yourself and open you up in ways that you just can't do on your own. Stretching is really good for you. Being stretched is the key to a longer and healthier life. #Stretchlab #TriciaNovak
    27 views0 comments
    BUZZ TV - 5 Minutes With Megan Kennedy from Starling
    Howard Wolpoff
    • May 8, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Megan Kennedy from Starling

    Each week on 5 Minutes With, our host Howard Wolpoff talks to buzz worthy people about buzz worthy things. This week, Howard talks to Megan Kennedy from Starling. Starling is a vertically integrated owner, operator, and developer of best-in-class senior living communities. Starling’s communities continue to raise the bar for new generation communities by incorporating the best programs and amenities available to ensure that residents experience a vibrant lifestyle and receive
    3 views0 comments
    BUZZ TV -5 Minutes With Sylvia Walker from NAIWBE
    Howard Wolpoff
    • May 7, 2019
    • 1 min

    BUZZ TV -5 Minutes With Sylvia Walker from NAIWBE

    Each week on 5 Minutes With, our host Howard Wolpoff talks to buzz worthy people about buzz worthy things. This week, Howard talks to Sylvia Walker from NAIWBE. NAIWBE® provides unisex USDA certified organic skin care products to promote healthy lifestyle choices and responsible alternatives to traditional product offerings in the skin care industry. NAIWBE® products are made with safe ingredients; no animal testing, fragrance-free, hypo-allergenic, GMO-free and no mineral oi
    0 views0 comments
    BUZZ TV - 5 Minutes With Zack Wilson & Kyle Johnson from Weller Healthcare IT
    Howard Wolpoff
    • May 1, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Zack Wilson & Kyle Johnson from Weller Healthcare IT

    Each week on 5 Minutes With, our host Howard Wolpoff talks to buzz worthy people about buzz worthy things. This week, Howard talks to Zack Wilson & Kyle Johnson from Weller Healthcare IT.Weller Healthcare offers the full lifecycle solutions required to navigate through the increasing pressures facing today’s healthcare providers. Focused on the business of hospitals, health systems and affiliated providers, we deliver world-class consulting services in Advisory, EHR implement
    8 views0 comments
    BUZZ TV - 5 Minutes With Terri Poster-Taylor from Poster-Taylor Enterprises, LLC
    Howard Wolpoff
    • Apr 30, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Terri Poster-Taylor from Poster-Taylor Enterprises, LLC

    Each week on 5 Minutes With, our host Howard Wolpoff talks to buzz worthy people about their buzz worthy events. This week, Howard talks to Terri Poster-Taylor from Poster-Taylor Enterprises, LLC. I am a Florida Notary Public, Certified Notary Signing Agent and a Certified Wedding Officiant. I provide all things "Notary"! I provide Mobile Notary Services throughout the First Coast area, primarily Clay, Duval and St. Johns Counties. I am double certified as a Notary and Notary
    0 views0 comments
    BUZZ TV - On a Mission with Dustin Bulger & Cydney Bulger from The Bulger Firm
    Howard Wolpoff
    • Apr 29, 2019
    • 1 min

    BUZZ TV - On a Mission with Dustin Bulger & Cydney Bulger from The Bulger Firm

    This week on On a Mission, Howard Wolpoff talks to Dustin Bulger & Cydney Bulger from The Bulger Firm. We understand that your case may leave you feeling overwhelmed. Our goal is to keep you informed so that you will have confidence in our full support from the beginning to the end of your case and beyond. With our knowledge, skill and expertise in the law, we work tirelessly to secure the best outcomes for our clients to ensure that our clients' best interests are protected,
    1 view0 comments
    BUZZ TV - 5 Minutes With Dr. Meghan Braun from Body Mechanics Physical Therapy
    Howard Wolpoff
    • Apr 25, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Dr. Meghan Braun from Body Mechanics Physical Therapy

    Each week on 5 Minutes With, our host Howard Wolpoff talks to buzz worthy people about buzz worthy things. This week, Howard talks to Dr. Meghan Braun from Body Mechanics Physical Therapy. Dr. Meghan Braun is a board certified and licensed Physical Therapist in the state of Florida, specializing in sports performance and rehabilitation, injury prevention, orthopedics, strength and conditioning, and youth movement development. She is certified in Manual Therapy (MTC), utilizin
    2 views0 comments
    BUZZ TV - 5 Minutes With Frank Brewer from Alpha Omega Global
    Howard Wolpoff
    • Apr 17, 2019
    • 1 min

    BUZZ TV - 5 Minutes With Frank Brewer from Alpha Omega Global

    Alpha Omega Global is an international firm that provides supply chain management and logistics consulting services to clients on multiple continents. We pride ourselves in our ability to research industries, markets and processes that allow our partners to optimize supply chains which increase bottom line revenues. We understand that success in today's environment requires a global presence that addresses the local community needs while offering the resources of the world. W
    2 views0 comments
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