Blog | howard-wolpoff

Dec 30, 2019
3 min

The Perfect Bait

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the quality you promise. Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you nee

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Howard Wolpoff

Dec 17, 2019
2 min

Untangle the Red Tape

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know about the fish you are looking for before you put a plan together. We’re also going to take a moment to talk about the potential “red tape” you may encounter along the way

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Howard Wolpoff

Dec 10, 2019
2 min

Be One with the Fish

In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys to finding big clie

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Howard Wolpoff

Nov 5, 2019
2 min

Shhh... I Have a Secret

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone

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You Turn Me Right Round Baby, Right Round

Howard Wolpoff

Oct 8, 2019
2 min

You Turn Me Right Round Baby, Right Round

The biggest area of turn-key businesses is franchises. There is franchise for ever industry in the world and they are fairly easy to acquire and come with practically a pop out of the box pre-assembled system. McDonald’s is a prime example. In fact, a $40 billion, 28,707 strong example. There are a few things we are going to talk about: Business Format Franchise The Franchise Prototype Franchise Prototype Standards Business Format Franchise The business format franchise came

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Howard Wolpoff

Sep 17, 2019
1 min

Are You Aiding and Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire Some capital Projected a targeted profit This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, bu

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50th Buzz TV Interview! - 5 Minutes With with Pat McManamon, of Sandler Training

Howard Wolpoff

Dec 14, 2018
1 min

50th Buzz TV Interview! - 5 Minutes With with Pat McManamon, of Sandler Training

Each week on 5 Minutes With, our host Howard Wolpoff talks to buzz worthy people about buzz worthy things. This week on The Buzz, Howard spoke to Pat McManamon from Sandler Training. We follow a systematic approach to prospecting, selling and coaching How do you define success?: When customers realize a 20x ROI on their training dollars. www.sellingsolutions.sandler.com #PatMcManamon #SandlerTraining #Jacksonville #HowardWolpoff #BuzzTV #interview #business #sales #salestrain

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7 Steps To Follow For Business Success In 2018

Howard Wolpoff

Jan 2, 2018
2 min

7 Steps To Follow For Business Success In 2018

It’s a new year and time to reflect on all that you want to accomplish in the next twelve months. Changes, accomplishments, new ventures. Creating the next chapter in your company’s history. Now we all know that most people fail at achieving their New Year’s resolutions. However, businesses should not set themselves up to fail, especially if there is much to be done to grow the business. Perhaps you should consider these business growth agenda items for the new year: 1. De

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Three Ways to Develop Your Customers Into Your Sales Staff

Howard Wolpoff

Aug 28, 2017
4 min

Three Ways to Develop Your Customers Into Your Sales Staff

Let’s be honest, customers can be hard to please. They are also hard to prospect and develop. As marketers and salespeople, we’re competing for attention with hundreds of local businesses and millions of online businesses that are offering the exact same products and services that we’ve claimed as our own offering. It is each day’s challenge is to generate new business all while working hard at providing services to your current business. The impressing we give to the gener

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It’s 2017. How Do You Not Have a Business Website?

Howard Wolpoff

Mar 20, 2017
3 min

It’s 2017. How Do You Not Have a Business Website?

Well we have made it to 2017 and it’s time to embark on making it a successful year for your small business. For some smaller companies, its business as usual. They ended 2016 operating strong, with revenues flowing. To them, life is good. However, the December release of Capital One's latest Spark Business Barometer, a national study of small businesses tracking financial conditions, economic perceptions, hiring plans and other indicators of small business growth shares some

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How many hats do you wear during your business day?

Howard Wolpoff

Feb 22, 2017
3 min

How many hats do you wear during your business day?

How many hats do you wear? In an era where men and women only wear hats for a special occasion or when they do not want to brush their hair prior to leaving the house, we find that businesspeople attempt to wear many different hats during the course of their day. For some, they have spent years of schooling and additional years in the business world developing themselves into industry experts. For others, they have taking to wearing them out of necessity. There are far too ma

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#SmallBiz #Marketing

Successful advice for Small Business Marketing success by Howard Wolpoff

The Perfect Bait

Untangle the Red Tape

Be One with the Fish

Shhh... I Have a Secret

You Turn Me Right Round Baby, Right Round

Are You Aiding and Abetting E-Myths?

50th Buzz TV Interview! - 5 Minutes With with Pat McManamon, of Sandler Training

7 Steps To Follow For Business Success In 2018

Three Ways to Develop Your Customers Into Your Sales Staff

It’s 2017. How Do You Not Have a Business Website?

How many hats do you wear during your business day?