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Successful advice for Small Business Marketing success by Howard Wolpoff

How To Address Negative Feedback on Social Media

Dec 12, 2017
3 min

How To Address Negative Feedback on Social Media

Posting for your business on social media is standing operating procedures these days. According to eMarketer, among US businesses with at least 100 employees, 87% used social media for marketing in 2016, with 88% scheduled to so in 2017. But many of them face multiple challenges or have not felt the benefits of posting. While there are numerous companies that do not measure their efforts, there are countless others that have the daily challenge of negative posts and their

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I've Found All The Tools You Need To Succeed Online

Oct 22, 2017
4 min

I've Found All The Tools You Need To Succeed Online

As business owners, or entrepreneurs, we have all been there. That point when you ask yourself “how do I create the digital presence I need to promote my business?” You may follow up with…on little to no budget. As much as you want to hire someone to do it for you, its not that easy to find someone in your startup price range. You also have a number of different digital needs. You may make the decision to do it all yourself, but begin to wonder how can you accomplish this

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Nerve-Wracking First Decisions of Small Business Marketing

Sep 12, 2017
2 min

Nerve-Wracking First Decisions of Small Business Marketing

You’ve started a business. Congratulations! Now what?.... You’re an expert in what you do and you’ve made that decision to start your own business. You are ready to make some big decisions, but not confident in what those decision need to be. To market your business you need a plan to attract customers and to keep them coming back. You need a marketing strategy so to secure a greater share of the market. You need to watch your budget, but make sure that marketing is a lin

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The Optimal Length of a Video on Social Media

Sep 4, 2017
2 min

The Optimal Length of a Video on Social Media

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play. Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don't finish half the Facebook videos I start. Our brains process visuals 60,000 times faster than

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Personal branding begins as early as pre-school

Dec 19, 2016
3 min

Personal branding begins as early as pre-school

Personal branding begins as early as pre-school. In nursery school, you may have been “advanced for your age” or “so sweet” or even “The Biter”. In elementary school, you could have been “Teacher’s Pet” or “The Troublemaker”. You may have become “Cheerleader Captain” or “Class Clown” in high school. These were all impression that people had of you when they heard your name. This became part of your initial brand. As one gets older, those observations change and evolve a

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