#SmallBiz #Marketing

Successful advice for Small Business Marketing success by Howard Wolpoff

Another Secret Revealed

Nov 18, 2019
2 min

Another Secret Revealed

In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is. Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working class

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PR Equals Free Publicity

Aug 27, 2019
2 min

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, mag

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Make it Pop!

Jul 30, 2019
2 min

Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features. Let’s take a minute to talk about each of these component

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Direct Response or Bust!

Jul 23, 2019
2 min

Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well

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What Is Profit Master Business Solutions

Jul 17, 2019
3 min

What Is Profit Master Business Solutions

Profit Master Business Solutions is the next step after almost 25 years of working with small medium and large sized businesses. It is the opportunity for me to directly affect the future of businesses in the Jacksonville area and beyond and help them develop new customers and grow to the levels that they always had hoped for - and even beyond. I’ve been working in the marketing and advertising industry for most of my career. I began as a volunteer with both the NBA and NHL.

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