#SmallBiz #Marketing

In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I've decided to split up this post so the next one will cover the 1% Rule. Consistency is the key to any great customer service experience. If you want to take your satisfied customers to Raving Fan status, you have to go above and beyond the av

In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is. Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working class

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone

Posting for your business on social media is standing operating procedures these days. According to eMarketer, among US businesses with at least 100 employees, 87% used social media for marketing in 2016, with 88% scheduled to so in 2017. But many of them face multiple challenges or have not felt the benefits of posting. While there are numerous companies that do not measure their efforts, there are countless others that have the daily challenge of negative posts and their

Let’s be honest, customers can be hard to please. They are also hard to prospect and develop. As marketers and salespeople, we’re competing for attention with hundreds of local businesses and millions of online businesses that are offering the exact same products and services that we’ve claimed as our own offering. It is each day’s challenge is to generate new business all while working hard at providing services to your current business. The impressing we give to the gener

Your reputation is important, especially to prospective customers that have not used your services before. After all, online reviews are one of the biggest factors influencing consumer behavior today. The more five-star reviews you receive the more positive of an impact on your business’ search performance. It is important to have a pro-active approach to reviews. You should always be asking your customers for them, but there are additional methods to help generate them as