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Successful advice for Small Business Marketing success by Howard Wolpoff

PR Equals Free Publicity

Aug 27, 2019
2 min

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, mag

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What is the Difference Between Marketing and Advertising?

Sep 7, 2017
2 min

What is the Difference Between Marketing and Advertising?

You hear these words all the time, marketing and advertising. Both play an important role in business, in moving products and making sales. But what is the difference between the two and how should one use both to gain substantial growth for your product or business? Let's define each of these terms: Advertising is the paid, public announcement of a persuasive message by an identified sponsor by a company of its products to its existing customers and prospective consumers.

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