#SmallBiz #Marketing

Successful advice for Small Business Marketing success by Howard Wolpoff

Put Them in a Trance

Dec 2, 2019
4 min

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outco

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Put Them in a Trance

Sep 10, 2019
4 min

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outco

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How Are You Using Video For Your Marketing?

Jul 25, 2019
2 min

How Are You Using Video For Your Marketing?

Data shows that only 38% of marketers regularly use Instagram Stories, only 34% regularly use Facebook Live and only 57% regularly use YouTube. This indicates that there is a great opportunity for marketing your business is a somewhat uncluttered environment. Here are 8 reasons why you should use video marketing right now. 1. Video Boosts Conversions and Sales Studies have shown that 74% of users who watched an explainer video about a product subsequently bought it, clea

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What Is Profit Master Business Solutions

Jul 17, 2019
3 min

What Is Profit Master Business Solutions

Profit Master Business Solutions is the next step after almost 25 years of working with small medium and large sized businesses. It is the opportunity for me to directly affect the future of businesses in the Jacksonville area and beyond and help them develop new customers and grow to the levels that they always had hoped for - and even beyond. I’ve been working in the marketing and advertising industry for most of my career. I began as a volunteer with both the NBA and NHL.

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How Can a Small Business Get Noticed? Publish Great Content.

Jun 17, 2019
2 min

How Can a Small Business Get Noticed? Publish Great Content.

An initial obstacle a small business addresses is how to be found in the sea of other businesses that have already been in operation. The business may have been launched by the leading expert in that field, but initially the general public is not aware of that. The business is one of many in a vast sea of businesses successfully and unsuccessfully competing for attention – and clients. Many turn to social media as a means to differentiate their business from the competition

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Nerve-Wracking First Decisions of Small Business Marketing

Sep 12, 2017
2 min

Nerve-Wracking First Decisions of Small Business Marketing

You’ve started a business. Congratulations! Now what?.... You’re an expert in what you do and you’ve made that decision to start your own business. You are ready to make some big decisions, but not confident in what those decision need to be. To market your business you need a plan to attract customers and to keep them coming back. You need a marketing strategy so to secure a greater share of the market. You need to watch your budget, but make sure that marketing is a lin

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What is the Difference Between Marketing and Advertising?

Sep 7, 2017
2 min

What is the Difference Between Marketing and Advertising?

You hear these words all the time, marketing and advertising. Both play an important role in business, in moving products and making sales. But what is the difference between the two and how should one use both to gain substantial growth for your product or business? Let's define each of these terms: Advertising is the paid, public announcement of a persuasive message by an identified sponsor by a company of its products to its existing customers and prospective consumers.

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What is Marketing?

Sep 5, 2017
2 min

What is Marketing?

To start to talk about marketing, it makes sense to define what marketing is. Marketing is the method of educating consumers about a product and why they should choose your product or service over your competitors. It is also the management progression through which goods and services move from concept to the customer. I’m sure you have heard of the 4 P’s of marketing before. Let’s review them: Product – The identification, selection and development. Price – A reasonable pri

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