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Successful advice for Small Business Marketing success by Howard Wolpoff

4 Reasons You Need A Content Marketing Strategy

Jan 2, 2019
5 min

4 Reasons You Need A Content Marketing Strategy

4 Reasons You Need A Content Marketing Strategy A content marketing strategy is critical for implementing a successful online marketing campaign. A well-developed plan can boost your digital marketing and take your business, or your own brand, to a new level. It is worth investing the time to develop and map out your content strategy. Sources say that your brain will retain only 10% of the information you heard three days ago. But if the same piece of information is presented

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The Power of Video Online

New Job, New Opportunities

Apr 24, 2018
1 min

New Job, New Opportunities

I am about to embark on a new journey . Not just working for a new agency, Client Focused Media in Jacksonville, Florida, but in front of the camera. The agency is also home to Buzz TV, an online channel where the focus is on providing exposure to small and medium sized local businesses. I will serve as a producer of these 5 minute interview segments along with serving as a host for a few of them. You will get to see them. I will be posting the links regularly. Will be in

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How To Address Negative Feedback on Social Media

Dec 12, 2017
3 min

How To Address Negative Feedback on Social Media

Posting for your business on social media is standing operating procedures these days. According to eMarketer, among US businesses with at least 100 employees, 87% used social media for marketing in 2016, with 88% scheduled to so in 2017. But many of them face multiple challenges or have not felt the benefits of posting. While there are numerous companies that do not measure their efforts, there are countless others that have the daily challenge of negative posts and their

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The Optimal Length of a Video on Social Media

Sep 4, 2017
2 min

The Optimal Length of a Video on Social Media

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play. Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don't finish half the Facebook videos I start. Our brains process visuals 60,000 times faster than

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Do Not Abandon Your Blog!

Aug 23, 2017
2 min

Do Not Abandon Your Blog!

Content. You hear this word constantly. Content is king and it will drive followers and followers have the potential to become customers. Blogging has been an important part of SEO and building up your standing with Google. It has provided companies with an outlet to tell stories and sales and industry information, but in a casual way. It has been an important relationship builder between the company and the general public. It does not come without its disadvantages. It i

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What is Social Media?

Apr 4, 2017
2 min

What is Social Media?

Since the beginnings of the World Wide Web, people have used it communicate and interact. Over the last 15 years, we have seen a growth in the creation and popularity of certain types of sites. It was given the name social media because of how users engage with it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. It has been an effective tool and reason for the growth in the publishing of conten

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The Power of Content

Mar 7, 2017
3 min

The Power of Content

Social Media has many merits, but trying to understand how to leverage the power of content can be challenging. Those that can develop this power will help elevate their audience and customer base in a dramatic way. It is important to comprehend the rules of social media content marketing. By following these ten rules, you can amplify your quality of presence, multiply your points of entry and cultivate your base of knowledge and impression to better serve your clients, you

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Get By With A Little Help From Your Friends

Jan 25, 2017
3 min

Get By With A Little Help From Your Friends

Do you have friends that have ever asked if they could help you in any way? It may have been a causal comment or it may have been focused on your business. How have you answered? Most people do not see that interaction for the opportunity that it is and let it slip by because you haven't given enough thought to the type of help you may need. You may not have your “elevator speech” developed for this question – and you should. Being primed to share the specific items or servic

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Personal branding begins as early as pre-school

Dec 19, 2016
3 min

Personal branding begins as early as pre-school

Personal branding begins as early as pre-school. In nursery school, you may have been “advanced for your age” or “so sweet” or even “The Biter”. In elementary school, you could have been “Teacher’s Pet” or “The Troublemaker”. You may have become “Cheerleader Captain” or “Class Clown” in high school. These were all impression that people had of you when they heard your name. This became part of your initial brand. As one gets older, those observations change and evolve a

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