The Power of Content
Social Media has many merits, but trying to understand how to leverage the power of content can be challenging. Those that can develop...
#SmallBiz #Marketing
Successful advice for Small Business Marketing success by Howard Wolpoff
Search
Howard Wolpoff
- Feb 22, 2017
- 3 min
How many hats do you wear during your business day?
How many hats do you wear? In an era where men and women only wear hats for a special occasion or when they do not want to brush their...
2 views0 comments
Howard Wolpoff
- Feb 9, 2017
- 3 min
A Space Invasion
For years I wondered from a distance about the lives of people who travelled for work on a regular basis. What types of challenges did it...
2 views0 comments
Howard Wolpoff
- Jan 25, 2017
- 3 min
Get By With A Little Help From Your Friends
Do you have friends that have ever asked if they could help you in any way? It may have been a causal comment or it may have been focused...
4 views0 comments
Howard Wolpoff
- Jan 10, 2017
- 2 min
Where To Start When Marketing Your Business
The panic. The concern. The stress. All small business owners have it. You have an idea and a plan to sell a product, offer a service,...
5 views0 comments
Howard Wolpoff
- Dec 19, 2016
- 3 min
Personal branding begins as early as pre-school
Personal branding begins as early as pre-school. In nursery school, you may have been “advanced for your age” or “so sweet” or even “The...
3 views0 comments
Howard Wolpoff
- Aug 23, 2016
- 2 min
Should You Give A Damn About Your Bad Reputation?
How important is your reputation? A better question would be: is there a time when your reputation is not important? Your parents instill...
2 views0 comments
Howard Wolpoff
- May 26, 2015
- 3 min
Ads Matter, But So Does The Message
Placed on top of the page is a coupon sticker, which is a popular advertising option with this paper. This morning's ad was promoting...
6 views0 comments
Howard Wolpoff
- Jul 25, 2014
- 1 min
Radio ads have better recall than web: survey.
Inside Radio shared this information on the strength of radio this morning. As marketers rush to go digital, a new survey commissioned...
5 views0 comments
Howard Wolpoff
- Oct 31, 2013
- 6 min
More men taking the reins of the shopping cart
There seems to be a universal understanding in the grocery world that the household food shopping is done solely by women. Supermarkets...
4 views0 comments
Howard Wolpoff
- Sep 3, 2013
- 2 min
We are now JAX...Officially
Something remarkable happened in Jacksonville this week. And it had to do with sports, with a little social media mixed in. Now...
2 views0 comments
Howard Wolpoff
- Aug 13, 2013
- 3 min
Are Dad's Seen As They Are or As They Are Perceived?
Last year, the diaper brand Huggies challenged the capabilities of dad's in handling the needs of their babies when they ran a TV ad...
2 views0 comments
Howard Wolpoff
- Aug 7, 2013
- 3 min
How Can You Grow Your Small Business? Advertise
You've succeeded. You have broken out of the rat race and launched your own business. Got the store front, found a good location,...
4 views0 comments
Howard Wolpoff
- Aug 3, 2013
- 4 min
Sports Marketing......Locally
Sports Marketing is a form of marketing in which brands use sports entities to connect with both a broad and/or targeted group of...
4 views0 comments
Howard Wolpoff
- Jul 30, 2013
- 3 min
Marketing to Men
It's amazing how the marketing world looks at men. Are they viewed as the bread winners? The family decision makers? People of influence?...
5 views0 comments
{"items":["5df15e2a04f2850017db0f7e","5df15e287945f6001784d824","5df15e28ac8cb50017c6954a","5df15e28957d8600176589d5","5df15e2a6fd8c50017c37102","5df15e297945f6001784d829","5df15e2550786d001801238f","5df15e25f209e300171b3673","5df15e298b1df20018f38087","5df15e297eb417001704b1a6","5df15e2adb85ea0017421804","5df15e2550786d0018012390","5df15e28f209e300171b367f","5df15e2a9e639b001776e2b0","5df15e29ac74400017e5be65"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"#CCCACA"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}