Experienced Marketing Strategist
Content Marketing - Digital Marketing - Branding - Social Media - Event Marketing - Video Production
I am an accomplished, decisive, and creative customer centric marketing executive with more than 25 years of solid B2B and B2C marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. I am also an articulate speaker and savvy strategist with a track-record of developing dynamic marketing programs, achieving aggressive revenue objectives, consolidating productive business networks, galvanizing high-performing teams and forging loyalty with clients, vendors and external business partners.
Throughout my career, I have had the opportunity to work with some exciting companies and wonderful clients. Here are just a sample of some of the marketing projects, and the successful campaigns, that I have worked on.
CLIENT FOCUSED MEDIA
VICE PRESIDENT OF CLIENT INTEGRATION
APRIL 2018 - PRESENT
Challenge: Rebuild a client base, design integrated marketing strategies and launch a TV production department.
Core responsibilities: Manage a diverse marketing team, head up sales department and host TV segments while producing four television shows.
Key Results:Grew client base by 125% over year prior. Developed social media strategies for multiple clients that provided results that included top 10 nationwide in recruiting, 46% impression growth, 77% engagement growth and 12% registration growth for regional Boy Scouts and 50% online organic sales growth for Underwear For Men. Launched chocolate secondary business for City Rescue Mission. Relaunched foundation for local Jaguars great Donovin Darius. Hosted over 75 "5 Minute With" business interview segments and produced four television shows that have aired locally on the NBC and ABC Affiliates.
Cross marketing our UFM client on our Jacksonville Buzz TV show
Multi participant internal product marketing video for client Vistakon
DIRECTOR OF SALES AND MARKETING
JULY 2016 - APRIL 2018
Challenge: Rebrand and grow a regional directory publisher into digital marketing agency.
Core responsibilities: Manage a team of skilled marketing experts in developing long-range client objectives.
Key Results: Grew first year digital sales by 215% over year prior. Developed six-platform interactive social media campaign for celebrity chef and her company. Significantly improved customer satisfaction and communication.
Social Media Growth – Executed corporate Twitter follower campaign, improving follows from 300 to 12,000+ in one year.
6 PLATFORM SOCIAL MEDIAL CAMPAIGN
Scheduled and implemented campaigns for celebrity chef Jamie Geller and her business JoyOfKosher.com on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.
Developed Video for client as part of social media campaign which was incorporated with new website design.
Created portal for local Houston businesses as a resource for Hurricane Harvey victims.
DIRECTOR OF DIGITAL MARKETING
JUNE 2015 - JUNE 2016
Challenge: Launch and develop website for SEC football conference coverage and generate digital revenues.
Core responsibilities: Create digital marketing infrastructure and generate advertising revenue.
Key Results:10 straight months of revenue increases and page views. National site recognition. Executed Twitter follower campaign that improved follows by 210%.
NEW WEBSITE LAUNCH
Developed the ad placement, SEO optimizations and Ad Exchange selection with Ad Server implementations for www.GridironNow.com
1010XL SPORTS RADIO
DIRECTOR OF MARKETING AND NATIONAL SALES
JUNE 2012 - SEPTEMBER 2016
Challenge: Develop local and regional marketing partners for leading sports radio station in North Florida.
Core responsibilities: Create integrated marketing programs and promotions to generate increased annual revenues.
Key Results: Led station to annual sales records three consecutive years, growing revenues an average 15% each year. Achieved three individual monthly sales records, two annual records and sold station’s largest overall campaign. Influential in station acquiring broadcast rites to Jacksonville Jaguars.
Market Share Gains: Station grew from #9 to #3 local biller in the market based on annual revenues.
Under a program I directed, the Selling with CC Real Estate team DOUBLED their sales output from one year to the next
Serving in a marketing and spokesperson capacity, Metabolic Research Centers increased their weekly location visits by 69% overall revenues increased 40% and a customer base that was 80% female, became 55% male.
Developed radio commercial and promotional campaigns to connect local and national companies with our live and local sports programming.
National Sports Package - Click to View
National Signing Day - Click to View
Jaguars Today - Two Minute Drill - Click to View
Dan and Jeff Bring in Howard To Eat the Pickle
Monthly local print placements to promote Jacksonville Jaguars gameday coverage.
Wrote, animated, voiced over and edited radio station sales video
Guest appearance on Making Moves to promote JTA-1010XL Partnership
NATIONAL DIRECTOR OF MARKETING
DIRECTOR OF BUSINESS DEVELOPMENT
JULY 2005 - MARCH 2012
Challenge: Develop and execute national marketing strategies for New York corporate office marketing department.
Core responsibilities: Develop and manage marketing and sales initiatives for national advertising agencies and clients; capture media budgets; develop campaigns utilizing 2,700 national affiliates (radio, TV and digital).
Key Results - New York: Ranked #7 out of 125 national sales representatives in overall sales revenues in 2006 and ranked #1 out of 125 national sales representatives in overall sales revenues at time of 2007 promotion.
New Business Development: Generated over $3M in new business sales, adding Office Depot, Meineke, Six Flags, Lowe’s and Yahoo!
Awards: Received PRESIDENT’S CLUB AWARD for 2006 and 2007.
Key Results - Florida: 2011: Aided Florida overall in yielding highest regional revenue total since 2007 ($3.7M/07 vs. $3.8M/11).
Year Over Year Increases :Ranked #1 of 45 national territories YOY growth (‘08 vs. ‘09) with 126% & (‘07 vs. ‘08) with 156%.
Proven Closer: 2008-2011: Increased closing ratios 292%; total revenue 170%; total campaigns 200%; contracts closed 288%.
DIRECTOR OF MARKETING AND PROMOTIONS
JANUARY 2001 - JUNE 2005
AWARD WINNING MINOR LEAGUE BASEBALL PROMOTIONS
Developed in-game contests and promotions that received national awards (Game Ops 2003 Promotion of the Year) winning and media coverage.
ENABLE MARKETING AND MEDIA
SITE MARKETING VIDEOS
Wrote and edited multiple informational video for website introduction and explanation.
THEME PARK PROMOTIONS
Coney Island's Famous Cyclone Rollercoaster