3 Ways To Make Your Digital Marketing Campaign Explode
We are always looking for new ways to improve our digital marketing campaigns and drive more people to view our websites. We are also seeking more conversions to show a stronger return.
So let me share with you three strategies to dramatically increase the results of your digital marketing campaign.
1. Video Content
Video content is everywhere. That’s because people are more likely to watch a video than to read an article. The only thing viewers have to do is hit play, and they’re able to soak up an abundance of valuable information or simply enjoy an entertaining viewing experience.
It’s greatly beneficial to place videos within your articles and campaigns, especially when you consider how easy they are to create. All you need is a smartphone and an editing program. Then you can upload to Facebook, YouTube, and even LinkedIn. You can also share Stories on Facebook, Instagram and Snapchat for even greater exposure.
When you combine interesting content with high-quality video production, your online exposure is destined to dramatically increase. From how-tos, customer testimonials and reviews to product features, general discussions, interviews and more, video content will inject a fresh new element into your digital marketing campaign.
Recently, HubSpot found that 45% of people watched more than an hour of Facebook or YouTube videos per week. With those numbers, what are you waiting for?
2. Social Media Ads
Ads are an important piece to any successful social media strategy. As the number users of social media rises this becomes a must stronger captive audience than radio and TV.
Recent reports show Facebook at 2 billion monthly users, Instagram at 800 million monthly users and YouTube having 1.5 billion users logging-in monthly. These are audiences with enormous reach for your marketing and advertising efforts.
Posting content on these sites, including blogs, infographics and videos, helps you build a strong following and generate quality engagement. When your social media mix includes both organic posts and paid ads, you’re able to stimulate more brand awareness by putting ads in front of the specific social media users you want to reach.
And since we are constantly providing information about ourselves, as well as our behavior, to the social media platforms we interact with, advertisers have the opportunity to target users down to a highly granular level. From education, job titles, relationship status and location to purchase behaviors, hobbies, favorite entertainment, activities and more, ad-targeting options are seemingly endless.
Even if online users don’t always click on your ads, you’re putting your brand in front of those that are most likely to convert. Like an online billboard, social media ads serve as continuous reminders about the products you sell or the services you provide, so when it comes time for users to decide on a company, your brand is fresh in their minds. All in all, social ads give you the chance to leverage the endless sea of data that these platforms collect about us to draw more interaction with your audience.
3. Beacon Technology
Proximity marketing with beacon devices is believed by many experts to be the future of mobile marketing. In fact, in the US, more than 42% of companies already have proximity marketing in place (such as beacons and geolocation), and 39% say they will implement it within the next three years (Statista, 2016).
Beacon technology emits Bluetooth Low Energy signals (BLE) to smartphones and tablets nearby, informing your customers, in a personalized way, about discounts, special promotions and new products available at your store. These location-based notifications can be used to invite your customers when they’re nearby, welcome them when they enter, or greet them when they leave by providing a personalized incentive.
By using these advanced strategies, you can drive more foot traffic to your location to increase conversation rates and overall sales volume. You can even use beacons to attract users to your app, retain those users and improve engagement. Once you increase interaction, you can encourage users to contribute reviews, photos and other information that could project a positive image of your business to prospective customers.
Aside from the notifications that these beacons send out, the interactions they have with mobile applications installed on the smartphones and tablets within their range can provide more insight into consumer shopping behavior, helping you learn valuable information about how they engage with your store. This means you’re able to collect relevant data about user preferences and actions, allowing you to re-target customers with even more personalized campaigns.
Plus, by allowing free access to developers and app owners, you put your proximity marketing efforts into play more quickly, significantly increasing foot traffic to your business. For example, if you sell nutritional supplements, mobile applications about food and dieting could deliver location-based notifications to users within the range of a specific beacon, encouraging customers to enter your store and purchase what they need for their food plans.
In order to run a successful digital marketing campaign, you must use a variety of strategies across a multitude of platforms to drive quality traffic to your website. In doing so, you’re able to generate more conversions for your business. And to ensure you continue to use the most effective strategies, you have to hop on the latest trends and integrate them into your campaign.
Video content, social media ads and beacon technology are all trending strategies that will extend your reach even further and tightly grasp the attention of your audience at this moment in time.