• Howard Wolpoff

Facebook Engagement: Generating More Likes, Shares and Clicks

Facebook plays an important role in our personal and professional lives. As a free service, it plays a key role in an individual’s and company’s social media presence. Everyone has their own way of using Facebook, and their own personal expectations on how others will interact with their profiles.

It can be downright frustrating when success isn’t immediate. Unfortunately, Facebook’s algorithm does not allow full engagement to come quickly. Brands who generate a high level of likes, comments, and shares have learned the Facebook tools of success. But it is not a secret, nor is it something you have to pay for – well, not completely.

Fewer people will see a company’s Facebook posts organically than in the past. This is due their highly tuned algorithm. Each like, comment, and page view is analyzed to optimize the Facebook users’ experience. This monitoring is in trade for the service being free.

This can make those companies that have built up a strong following extremely frustrated, as only a small fraction of those that like your page will see your posts in their timeline organically.

But there are ways to improve your visibility…in Facebook’s newer cost model.

A company now needs to promote their posts to have a greater probability of being seen by those who like them.

Through Facebook advertising, their extremely cost-effective ad platform, you can ensure your posts are seen by exactly who you want therefore improving your Facebook engagement.

Your brand needs to maintain a high rate of Facebook engagement – likes, comments, shares and views – to ensure you’re reaching the most people without promoting your posts. There are several ways to do so.

1. Post Updates Regularly

Did you know that Facebook has its highest traffic periods mid-week between 1 to 3 pm? Seems that there are many employees “zoning out” after their lunch break and viewing their Facebook feeds. This makes a great time to reach your audience.

2. Use Photos in Comment Responses

Did you know that photos get 53% more likes, 104% more comments, and 84% more clicks on links than text-based posts? Photos also stand out in the comments section so try responding to customer posts or even the content of peers to attract more engagement.

3. Ask and You Shall Receive

Do you know what really works? Asking for likes, comments, and shares. There is nothing shameful in asking your readers to help your content to reach even further. If they are enjoying your content, they will be happy to oblige.

4. Promote Your Posts

The quickest and easiest way to rise to the top and get more Facebook engagement is by “boosting” your posts. Facebook’s post promotion allows you target your audience by a number of different characteristics including:

  • Location

  • Job Title

  • Age

  • Gender

  • Interests

  • Behaviors

  • Connections

A more cost-effective strategy, however, is to only target your existing Facebook fans, since they’ve already expressed an interest in your brand. When they subsequently “like,” comment, and share your boosted post, their friends will then see it expanding your total reach.

Using these tools, you can create the connectivity with your customers and prospects that you seek.

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