The Power of Video Online
Video is one of the most powerful tools you can use online these days. People are spending incredible amounts of time watching video and video is capturing their attention better than text or photos. Here are some powerful facts about video:
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users.
45% of people watch more than an hour of Facebook or YouTube videos a week.
More than 500 million hours of videos are watched on YouTube each day.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
87% of online marketers use video content.
72 Hours of video are uploaded to YouTube every 60 seconds.
One-third of online activity is spent watching video.
The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).
Over half of video content is viewed on mobile.
92 percent of mobile video viewers share videos with others.
90% of Twitter video views happen on a mobile device.
10 million videos are watched on Snapchat per day.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Social video generates 1200% more shares than text and images combined.
Videos up to 2 minutes long get the most engagement.
85% of Facebook videos are watched without sound.
Video on a landing page can increase conversions by 80% or more.
Native videos on Facebook have 10 times higher reach compared to YouTube links.
An initial email with a video receives an increase click-through rate by 96%.
Video attracts two to three times as many monthly visitors.
Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
The average user spends 88% more time on a website with video.