What is the Difference Between Marketing and Advertising?
You hear these words all the time, marketing and advertising. Both play an important role in business, in moving products and making sales. But what is the difference between the two and how should one use both to gain substantial growth for your product or business?
Let's define each of these terms:
Advertising is the paid, public announcement of a persuasive message by an identified sponsor by a company of its products to its existing customers and prospective consumers.
Marketing is the planning, implementation, and regulation of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange of products.
These definitions do have some similarities, but by looking deeper you can see their contrasts. Advertising is actually one element of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing mix.
Advertising role is to spread a message about your business, product, or the services you offer, implementing a developed strategy of advertising placement that determines where the ads should be placed and how often. These advertisements include placement in newspapers, direct mail, billboards, television, radio, and banner ads and pre-roll video online.
Advertising is usually the largest line item on a marketing budget, with public relations and market research listed second and third.
It may be easier to visualize marketing as a pie, with advertising The best way to distinguish between advertising and marketing is to think of marketing as a pie, with advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement all represented with a slice. All of these “slices” must work independently and together towards the bigger marketing plan.
Once you develop your marketing plan, you will be able to implement an advertising strategy.